About.
INSPIRED BY EVERYTHING.
Hi. I’m Kerin, nice to meet you.
I am a hands-on creative leader with high-profile, client-facing experience and broad multi-channel marketing knowledge across all media – from print to digital and mobile, video production and direct mail to environmental graphics – for internationally recognized companies, brands and events.
I have a deep and holistic understanding of every aspect of the creative process, including team management, copy writing, brand identity, art and photo direction. I have more than a decade of experience evaluating creative and securing top-level talent, as well as a focus on improving cost-efficiency and maximizing revenue potential.
Work Skills.
GREAT DESIGN MATTERS.
But only if it solves the problem.
Great creative design is important, but in marketing, it has to solve the problem. It has to move the needle. Design for the sake of pretty does no favors. Design for the sake of ego helps no one.
01. DIGITAL.
Banner Ads, Digital OOH, Email, Websites, Social Media Planning & Content Creation, Video Production, Photo Manipulation, User Experience, Information Design
02. BRANDING.
Creative Strategy, Logo & Identity Systems, Campaign Creation, Style Guide Creation, Strategic Planning & Execution, Web Design
03. MARKETING.
Direct Mail, Advertising Campaigns, Commercial Production, Photography Shoots, Collateral Development, OOH, Promotional 360 Campaigns, Radio Scripts
04. MANAGEMENT.
Art Direction, Process Development & Implementation, Project Management, Team Development & Management, Agency & Vendor Management, Print Buying, Talent Sourcing, Producer
Skills.
Just a small sampling of my skills.
When you’re curious, you find lots of interesting things to do.
–Walt Disney
I never want to stop being curious, learning and growing. Though my main focus these days is creative direction, my first love really is design. I love developing new skills like WordPress customization and video editing. We are lucky enough to be in a dynamic field that is forever changing and keeping up and staying ahead of the curve is just part of it.
Testimonials.
Clients first.
Some recommendations, as seen on LinkedIn. Click here for the full list.
Bryan Koons
Senior Account Executive, Corporate Press / Colorcraft
Kerin is the one of the most organized and technology advanced clients that I have worked with, from file prep, to meeting organization to onsite event logistics and even social media. Kerin does it all and does it with expertise and a high level of professionalism. When concerns creep up during a project as they can from time to time in the manufacturing process she resolves concerns quickly. Kerin is good at thinking on her feet and outside of the box.
Kerin would be an excellent addition to any company because of her initiative, dedication, integrity, reliability and ability to work with and manage a team. Her personality is her strongest asset and is one of her most beneficial traits to the people around her.
Kerin is creative and hardworking with an eye for style and detail. Her knowledge and expertise allow her to deliver projects on time and under budget. I am delighted with the work Kerin produces and pleased with the outcome of every marketing piece we have worked on together. Without a doubt Kerin is a true team player and an asset to any company.
Geoff Stewart
Co-Founder | CFO | Managing Partner at The Blue Door Family of Pharmacies
Kerin is hands-down one of the most pleasant and talented individuals I have the pleasure of working with on a week-to-week basis at Vacation.com. She is detail and action-oriented, future-focused, and a gifted creative designer.
While her talent, ethic and people skills are admirable at all times, she truly shines in the months preceding our annual Conference. She manages multiple demands and a dramatic increase in her workload without ever missing a step or failing to meet the ongoing needs of her staff and colleagues. She and I are one of the first to arrive (and last to leave) each year for Conference and is during this time that we work the closest together… and every year when it’s done I wish we had the opportunity to work together more often.
Contact.
LET’S TALK.
I bring a unique balance of creative design, problem solving and team management and I look forward to learning more about your company to see if we may be a good fit.
Click here to download a current resume.